MAC Cosmetics launches Zoom Lash in a new, waterproof formula that instantly combs and lifts the lashes for incredible volume. Our perfectly sculpted, patented brush with unique three-sided fibres embraces, holds and separates each lash, quickly coating from root to tip in a creamy, velvety shade that keeps lashes light and flexible, while adding definition. Leave it to M∙A∙C to take this number one selling mascara and make it better!
Zoom Waterfast Lash in Waterfast Black $15.00 u.s./$18.00 cdn
North America March 1, 2012, in the permanent line
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